Definition Detailing Academy announces its first in-person event

Sam Huck

May 25, 2024

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Definition Detailing Academy

The Definition Detailing Academy is part of the award-winning car detailing group (credit - Definition Detailing Ltd)

Mobile Car Detailing

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About this course

Welcome to Definition Detailing Academy's comprehensive Business and Marketing Course, designed specifically for car detailing professionals looking to elevate their business to new heights. This intensive one-day course, held in the vibrant city of Leeds on Monday, July 8th, from 9:00 AM to 5:30 PM, is tailored for existing car detailing business owners who are ready to refine their brand, attract high-end clients, and optimize their marketing strategies.

Hosted and taught by industry legend and multi-award-winning car detailer Sam Huck, this course offers unparalleled insights and expertise. With Sam's extensive experience and proven success in the car detailing world, you will gain invaluable knowledge and practical skills to transform your business.

Our expert instructors will guide you through a packed schedule, covering crucial aspects of the car detailing industry. You will learn how to identify your niche, define and simplify your service offerings, and develop professional quotes for high-ticket items. Discover the importance of identifying your target customer, building a strong brand identity, and leveraging effective digital marketing strategies to generate organic leads and maximize your online presence.

The course also delves into enhancing the customer journey, engaging with lost customers, and utilizing search engine optimization (SEO) to attract more clients. Learn the power of collecting reviews, automating your business processes, and using analytics to monitor your growth.

One of the highlights of the day is an interactive group activity focused on rebranding Definition Detailing. Collaborate with fellow participants to identify areas for improvement, develop new branding strategies, and propose innovative marketing methods. The group with the best rebranding proposal will win a special prize, adding a competitive edge to the learning experience.

By the end of the course, you will have practical knowledge and actionable strategies to take your car detailing business to the next level. Plus, enjoy the opportunity to network with industry peers and gain valuable insights through peer reviews and Q&A sessions.

Join us for an engaging and transformative day of learning, where breakfast, lunch, and refreshments are provided. Dress in your smart detailing business uniform or business attire, and bring your notebook, laptop, and any questions you have about growing your business. We look forward to welcoming you to this exciting event and helping you drive your car detailing business toward success!

Business and Marketing Course Itinerary

Hosted by Definition Detailing Academy

Location: Leeds, Venue TBC

Date: Monday, 8th July

Time: 9:00 AM - 5:30 PM

Dress Code: Smart detailing business uniform or business dress

8:30 AM - 9:00 AM: Registration and Breakfast

  • Registration: Participants sign in and receive course materials.
  • Breakfast: Light breakfast served, including pastries, fruits, coffee, and tea.

9:00 AM - 9:15 AM: Welcome and Introduction

  • Instructor Introduction: Meet the instructors and overview of the day's schedule.
  • Course Objectives: Outline of what will be covered during the course.

9:15 AM - 10:30 AM: Identifying Your Niche and Defining Services

  • Finding Your Niche: Identifying your specific niche within the car detailing industry.
  • Defining Services: Determining and defining your list of services.
  • Keeping It Simple: Strategies to streamline and simplify your service offerings.
  • Professional Quotes: How to land large details by providing professional quotes for higher-ticket items over email.

10:30 AM - 11:45 AM: Identifying Your Target Customer and Branding Your Business

  • Target Customer: Identifying and defining your target customer.
  • Brand Identity: Developing a strong brand identity.
  • Logo and Design: Importance of a professional logo and design.
  • Business Cards and Flyers: Designing effective business cards and flyers.
  • Domain Names: Choosing and securing a professional domain name.

11:45 AM - 1:00 PM: Digital Marketing Strategies

  • Website Development: Building a user-friendly and SEO-optimized website.
  • Organic Leads: Strategies to generate organic leads through your website.
  • PPC (Pay-Per-Click): Introduction to PPC and its benefits.
  • Social Media Platforms: Utilizing platforms like Facebook, Instagram, Twitter, and their specific uses.
  • Content Creation: Creating engaging content to attract customers.

1:00 PM - 2:00 PM: Lunch Break

  • Lunch: Buffet lunch with a variety of options to cater to different dietary needs.

2:00 PM - 3:00 PM: Customer Journey and Engagement

  • Customer Journey: Developing a seamless and positive customer journey.
  • Email Campaigns: Designing effective email marketing campaigns.
  • Customer Database: Building and maintaining a customer database.
  • Re-engaging Lost Customers: Strategies to win back previous customers.

3:00 PM - 3:30 PM: Search Engine Optimization and Collecting Reviews

  • SEO Fundamentals: Understanding how search engines work to serve customers with the most relevant content.
  • Collecting Reviews: Importance of collecting reviews and their advantages for SEO.
  • Review Strategies: Encouraging customers to leave positive reviews and leveraging them to boost your online presence.

3:30 PM - 4:00 PM: Automation and Using Analytics

  • Business Automation: Identifying areas for automation in your business and how it can help.
  • Tools and Software: Overview of tools and software for automating bookings, email campaigns, and customer follow-ups.
  • Using Analytics: Monitoring the growth of your website and understanding key metrics.

4:00 PM - 4:45 PM: Group Activity - Rebranding Definition Detailing

  • Interactive Group Activity: Organize participants into small groups to work on rebranding Definition Detailing.
  • Tasks:
    • Identify aspects of the current brand that may not appeal to a high-end target market.
    • Develop ideas to fine-tune the brand to better attract high-end clients.
    • Identify three main marketing methods to implement in the rebrand (e.g., social media campaigns, SEO strategies, influencer partnerships).
  • Presentation: Each group presents their findings and rebranding suggestions to the class.
  • Winning Team: The group with the best rebranding proposal, as judged by the instructors, wins a prize.

4:45 PM - 5:15 PM: Peer Review

  • Website and Social Media Review: Participants review each other's websites and social media channels, providing constructive feedback and improvement suggestions.

5:15 PM - 5:30 PM: Q&A Session

  • Participant Questions: Open floor for participants to raise questions about the course or any specific challenges they are facing in their detailing business.

5:30 PM: Course Ends

  • Feedback Forms: Participants fill out feedback forms.
  • Certificates: Distribution of completion certificates.

Do not miss this opportunity!

Don't miss this unique opportunity to learn from industry legend Sam Huck and elevate your car detailing business to new heights. With only 15 tickets available, spaces are limited, so be sure to secure your spot today.

Contact us now to book your ticket and join us for an engaging and transformative day of learning, networking, and professional growth. We look forward to seeing you in Leeds and helping you drive your car detailing business toward success!

About Definition Detailing

Definition Detailing is the pinnacle of luxury in the world of mobile car detailing services, proudly serving the discerning clientele of Leeds and the wider Yorkshire region.

Under the expert guidance of renowned detailer Sam Huck, our company has consistently set the industry standard for top-tier craftsmanship and professionalism.

For an impressive four consecutive years, we have been honored with the esteemed title of "Car Detailer of the Year" at the Yorkshire Prestige Awards, a testament to our unwavering dedication to excellence.

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